Blue Stage Edu

Learning without Frontiers

Month: June 2017

How to Search for Schools When Moving to a New Area

Sometimes the search for a school can carry slightly more issues than normal, and this is particularly the case if you are moving to a new area. You may be moving jobs, or moving back to the place you grew up – whatever the scenario, you are left with the task of searching for schools in a new area you may not necessarily be familiar with. So, how do you begin to search for schools in the area?

1. Do some research – the first place to begin to search schools in a different location is from the comfort of your own home, on your computer (or tablet or phone!). If you are reading this article then chances are you have access to the internet, so start by having a good look around at what is available on a map of the local area. There may only be a couple of schools which are suitable, there may be a lot, but you can do some research into the schools, check the OFSTED ratings and get yourself a shortlist of schools from where to begin.

2. Go on visits – now you have a list of searched schools (or school!) you are considering, contact them and see firstly if they have open days or evenings, and if not see if they will show you around anyway. The chances are they will. Keep an open mind and be prepared to ask plenty of questions. It is a good idea to note your questions down before you go, to ensure that you ask the same questions at each school. This way you will end the process with a fair reflection of every school.

3. Discuss with your child – if you are going to search schools in a location other than where you live then it is a good idea to discuss the options with your child. They will have an opinion of their own, and after all they are the ones who are going to be attending on a daily basis, so you may as well try to make them happy. They can probably help you search schools and research them anyway, so try to get them involved from the beginning.

4. Visit again if needs be – if you were left with a bigger choice than you thought and have been on visits which have been useful, then don’t be afraid to go and visit some of them again. You may get a different vibe second time around, you may spot things you didn’t spot at first, or you may be able to go on a school day as opposed to a structured open evening which is designed to show the school off.

5. Remember you can always move – finally, when you start to search schools in another area it is important to remember not to get too concerned about making the perfect choice. If you do make a bad choice, then you can always move. You are not tied in forever so don’t worry about it too much. If your child comes home after a week and they are really not settling in, or likely to settle in, then be open minded and start your school search again, it isn’t a bad thing, you could never have known.

The search for schools is not a difficult process if managed correctly, so remember to do your research properly before you begin, visit the schools, and chat to your child about them. More than anything, don’t get too concerned, picking the right school first time is important but not irreversible if you get it wrong.

Article Source: http://EzineArticles.com/9495385

The 5 Most Effective Methods of Advertising to Teachers

Once you have made your mind up that you want to sell into the education sector, you are going to need a really good strategy to get those teachers listening and engaging with your product or service. Your strategy for advertising to teachers will depend on a lot of factors, such as your product, your budget, your expected margins, your competition, and how important schools are to your marketing mix. Whatever your circumstances, getting your strategy right is both important and relatively simple. Let’s take a look at the best and most proven methods of advertising to teachers to get a great ROI.

1. Email – OK so emailing teachers is not the cheapest way to go about approaching them, but it is certainly very effective if done right. Typical open rates on school email campaigns will range from 8 – 15%, so you are going to need to email quite a few of them to get a decent return on your investment. The best email campaigns typically consist of 3 – 6 messages over a 3 – 4 month period, giving you chance to build up your rapport with the teachers you are advertising to. A well-researched and consistent email campaign should be a key component of your advertising to teachers plan.

2. Postal Mail – by far the most expensive but similarly the most effective method of selling to schools is through the old fashioned medium of postal mail. As the propensity for advertisers to email has grown, so the number of postal mail campaigns going to teachers has reduced, so those companies that do have the resource to conduct postal mail campaigns see excellent returns on their investment. Advertising by post to teachers will certainly catch their attention, but it isn’t for everyone. It is recommended for those with big budgets, big margins, or niche products who can guarantee a decent return.

3. Directory Listings – there has been a growth in general over the last 5 years in companies using directory listings to advertise to teachers. The reason for this is that teachers go to them to source suppliers, and suppliers can list their business one time knowing that they are going to get leads consistently throughout the year. There are a number of specialist school procurement directories out there offering companies the opportunity to advertise to teachers year round at a reasonable cost.

4. Social Media – the growth of Twitter, Facebook, LinkedIn and the scores of other social media available today has hugely increased the ability of private companies to get their message across. It comes as no surprise that teachers are also fond of social media and are quite open to contact through this medium. If you have a product or service that teachers will love, then it is a good start to try to get them to like it or follow you or whatever the platform does. This is a great way of engaging as social media can be made much more personable and teachers are receptive to it. Advertising to teachers through social media is also free, so never ignore it!

5. Relationship building – the 5th method of advertising to teachers that really works is building relationships with them. This could be through email, social media, or discussions. However you go about it, remember teachers do not jump from school to school, so if you are prepared to play the long game and build relationships over time, the returns will be massive.

In reality advertising to teachers should be no different to dealing with any other business, but always bear in mind that teachers have budgets to spend (or work to!) and are quite amenable to companies wanting to sell to them. They don’t have hours of spare time to research like a professional buyer might and so will be more than happy to engage with you if you do your job right.

Article Source: http://EzineArticles.com/9492950

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