Blue Stage Edu

Learning without Frontiers

Month: April 2017

How to Market to Schools

Every year the education budget in the UK is set to over £85 billion and successive governments seem very keen on protecting this portion of their budget. The reasons for this are plenty but that’s not what we want to discuss here, it kind of doesn’t matter. What matters is how you get your business in front of school buyers, how you market to schools and how you make schools a part of your turnover.

Because their budgets are being protected, it is important to remember that once you have a good database of schools buying from you, provided you look after them and provide a good service, you will enjoy a good customer life span and a reliable source of income. Public sector bodies like schools also pay you on time giving you reliable cashflow. So, just how do you market to schools and guarantee yourself a good return on your investment.

Well firstly, it is important for you to know your audience. Within a school there will be scores of budget holders and decision makers. Companies selling textbooks based around Maths or French have the easiest task – target the heads of these departments. Companies selling catering or maintenance services have a slightly more segmented task – in a Primary school it is likely you will be dealing with the head, in a Secondary school you could be dealing with the bursar, the business manager, or the catering or site manager. Right from the start when you embark on a campaign to market to schools, you must remember to get the target right. You are not selling to the school, you are usually marketing to department within it.

Secondly, you need to know how your product is relevant to schools and market your product to schools accordingly. Again with the textbooks, this is easy, your whole product is probably designed for schools and so your campaign to market to schools can be designed for the audience. However, if you are selling grounds maintenance to sports clubs, schools and motorway service stations for example, then you will need a different approach for the three markets. It may sound obvious, but too many companies get this wrong, and just assume that one advertising campaign fits all. Whilst this may be true within the private sector, when you market to schools, it is not. You need to tailor both your marketing and your product offering to schools or the teachers you intend to target.

The third and final consideration when you market to schools is that your product and your service are right for schools and that you have the facilities in place to provide the necessary support that a school will need. As we said at the beginning of this article, schools have large and protected budgets, so developing long term relationships is key and should be remembered when you market to schools. So, be sensible and be honest – market your product or service to schools in an open and honest manner and do not oversell yourself or your company, you want to slowly build up a portfolio of schools who buy from you, not make a quick buck and ruin your reputation.

Always remember when you market to schools that knowing your audience is the most important first step – it will save you time and money! Make sure your product is designed for the school, and make sure you market it well. Finally, think about the long game – slowly grow your portfolio and the rewards will be huge.

Article Source: http://EzineArticles.com/9492959

Supporting Education Through Mid-Day Meals

Many children in India (belonging to low-income families) find themselves thrown into the real-world battles quite early in life. In a country where Right to Education is a law, as many as 126,66,377 children work in various sectors only to earn their meal for the day. Yet, a change has been brewing steadily where children today are opting education over work.

Every Child Must be Educated

Earlier, many families considered a child to be an additional resource to fetch income to feed the family and to feed the children. This has considerably changed over the years. Thanks to the initiatives and schemes by the Government of India, many children are now encouraged to attend school. Additionally, when the children started to benefit from mid-day meal schemes in schools, they started bringing along their siblings which solved the problem of most parents.

The Changes over the Years

The 1998 National Census of India estimated the total number of children workers, aged 4-15, to be at 12.6 million, out of a total child population of 253 million in 5-14 age group. The 2011 National Census of India found the total number of working children, aged 5-14, to be at 4.35 million, and the total child population to be 259.64 million in that age group. So yes, the numbers have declined but the problem of putting children to school remains to be solved.

A National Policy on Child Labour was formulated in 1987 and ever since, the government has tried to ensure children attend school. One of the more remarkable steps of the government has been the enactment of ‘The Right of Children to Free and Compulsory Education Act’ or Right to Education Act also known as RTE. It was enacted on August 4 2009, which describes the modalities of the importance of free and compulsory education for children between 6 and 14 in India under Article 21A of the Indian Constitution. In addition, the government set off to accelerate the various policies about children’s education in its existing system.

One such step was the launching of Mid-Day Meal Scheme in 2004. This scheme has seen several reforms over the years with a view to include all of government schools in the system. The primary objective of Mid-Day Meal Programme is to feed one wholesome meal to children in order to encourage them to come to school. The government has tied up with non-governmental organisations in order to implement MDMS efficiently in schools to reach out to as many children as possible.

Benefits of Mid-Day Meal Programme

Children are now encouraged to attend school and this has so far proved to be a win-win for parents belonging to economically weaker sections. The parents are now realising that they can feed the children by relying on school lunch programmes. The Mid Day Meal Scheme has benefitted the children in more ways than one. Properly-fed children feel more motivated to work hard on their academics, experience an overall physical and mental growth and understand the importance of having ambitions for future.

Article Source: http://EzineArticles.com/9555787

Why Education Is Very Important

importanttorefocusteachereducationMost people around the world might think that being educated is somewhat not important. Experts say that despite spatio-temporal differences, education is significant. Here are some reasons.

Knowledge – This is the basic thing you can get from education. Of course, you will know various things from history to mathematics, to political science, to literature. This knowledge will definitely play a huge role in your life and guide you to fully understand that events in a cohesive manner.

Awareness of rights – Being educated will allow you to know not only your responsibilities as a citizen but also the rights you can enjoy. Regardless of whether they are consumer rights against exploitation from your employer or perhaps knowing about what is due to you can greatly help in raising your voice if you notice that there is something wrong around you.

Ethics and Moral – Education will help humans to realize that they are different from other species by inculcating in them some moral values. You will know the importance of living an ethical life.

Know how to properly socialise – Man is considered a social animal. Being educated will bring you into a system where you must interact with people and will have conversations with each other. It will help you to live amicably. You get to have nice friends and enemies that will help you grow.

Develop Leadership Qualities – As one grows, leadership qualities are developed. Some of the things that can greatly contribute to an individual’s personality will include the different school activities and the different lessons regarding world leaders. The knowledge you can get form education can be out to immense use in terms of leading revolutions or perhaps an office team.

Confidence will be enhanced – If you know your surroundings and the world, you will gain confidence automatically. A great education will make sure that your skills will be enhanced and you get to acquire a level of confidence to use these skills to your optimum capacity.

Won’t be fooled – In today’s world where greed of men is escalating on a daily basis, you can be cheated easily since people can take advantage of those who are not well-educated or illiterate. If you have both the knowledge and wisdom, you can keep these kinds of people at bay.

Know the latest technology – Technology is advancing every day. An educated person will understand these new innovations and use them to their advantage and boost their personality. You may even develop some innovation of yours as well.

Indeed, you will enjoy plenty of great benefits if you are an educated person.

Article Source: http://EzineArticles.com/9533170

Explore the Different Types of Ice Skates

Every form of ice sports demands a different form of skates. No wonder the market today is flooded with ice skates of assorted sizes and styles to accommodate the needs of all kinds of ice skaters. Amid the wide palette of choices accessible, the 5 mostly used are as follows.

5 most widely used ice skates

• Figure ice skates- the beginner variety is generally manufactured of vinyl yet the professional types are generally custom fitted and manufactured of leather for accommodating the flexibility required surrounding the skater’s ankle. Its blades extends approximately to an inch or beyond backside of the boot. The curved fronts in figure ice skates are serrated using toe-picks which allow the skater in performing certain moves. When it comes to the design in its entirety this skate will enable the skater to perform spins, jumps and other moves easily. Although these skates are costly but it is an absolute value for money.

• Recreational ice skates- this is ideal for those who skate not as a professional but as a pastime. It resembles figure skates yet are not so well-constructed and also does not offer the support or padding which a professional figure skater requires. Recreational skates for children are quite affordable.

• Hockey ice skates- these are specially designed for withstanding this rough sport’s physical demands and thus are created differently compared to figure skates. As these skates comes with a boot which angles the wearer’s foot forward it looks quite similar to an athletic shoe. It is light weight and offers enough padding. As a hockey player require being in these skates for quite some time it has been specially designed in being more comfortable and offering more support.

• Speed ice skates- these are designed absolutely different compared to other varieties of skates. For safety reasons the speed ice skates is not suggested for anyone who is not involved actively in this sport. Such skates are made for fast and forward movement and manufactured of lightweight leather and/or other flexible and durable materials which enable the foot in making movements in the natural running position. It comes with longer blades which extend beyond the boot.

• Clap skate- the clap skate made its foray in the year 1990. As opposed to traditional skates where its blades are attached to the boot, in case of the clap skates the blades are fixed to the boot via a hinge towards the front. The clap skate enables the skate blade in detaching from the heel when the skater is actually racing and thereby helps in preventing the blade tip to dig into the ice and also keeping it on the ice level for an extended time period. And its outcome is the skater’s forward momentum and increased pushing power.

These were some of the best and the most widely used ice skates. Prior to buying any, conduct a proper research, weigh its pros and cons, decide why you need and then make the final decision. All the Best!

Article Source: http://EzineArticles.com/9522930

Top Advantages and Benefits of Getting a PMP Certification Course

If you are a professional then you already know how important it is to have specializations to be able to progress your career. One of the most popular certification courses is PMP and it has gained immense popularity over the years enabling professionals to make the most out of their project management skill set and helping them advance their career quite well. Let’s take a look at the top advantages of getting this course and how it can make you a better professional.

Stand out from the crowd: One of the best advantages of getting a PMP certification course certificates that you can stand out from the mainstream crowd quite easily. You will be able to demonstrate your ability to handle projects much better thanks to the rigorous course contents that can help boost your managerial skills to a great extent and help you lead teams much better and execute projects very efficiently. It also adds value to your resume and having a specialization can be a testimony to what you are capable of as a project manager.

Recognition of your skill set in a global market: A PMP Certification Course certificate is accepted globally and you will be able to prove to potential employers that you hold the right qualifications to lead a team and handle projects with expertise. From telecom to business management, PMP courses are very helpful in boosting the skills of any professional and getting the certification is highly recommended.

Displays ability to lead and handle projects: The certification is globally recognized and you will be able to show people that you have the ability to be a part of the project management world and the world will be able to recognize your skills very easily and provide you the platform to develop your career and gain the right levels of exposure.

Increase in job opportunities: You will be able to enhance your job opportunities if you have certifications to prove your worth and how the job market that you are more than ready to handle what is thrown your way. Being able to handle challenging projects is something that should be ingrained into every management professional and this certification can help you make your stand and show employers your capabilities.

Enhanced project performance: If you have the certification then you can be empowered with all the right skills necessary to show the people that you have the ability to boost your organization’s productivity and successfully complete projects in time without any difficulties.

Standardization of skills: While project handling skills are something that every manager learns one time or the other, the managerial skill level may vary drastically and have a certificate to showcase your skills proves that you are able to live up to the industry standards and meet the benchmarks that are set by top tier organizations for their projects.

Other than these very obvious benefits having a certificate with your name on it also helps you reach out to a larger job market with some of the biggest organizations making a certificate compulsory for people who want to be a part of their organizations.

Article Source: http://EzineArticles.com/9458806

How To Get The Most From Your Child’s Online Revision Efforts

As a parent, you definitely want the best for your child as far as education goes. It is for this reason that you may have considered tuition and home tutoring. Another option to help your child make improvements in school is using online revision platforms. They are definitely better than leaving the child along to revise at home because then you can’t be sure that they will get the help they need especially around the problematic areas in different subjects.

The online revision option comes in handy because the child is able to revise from anywhere and at any given time. They can actually catch up on a few topics after school or even on their way to school, thus making a huge difference in their learning experience. The online option is made possible by carefully put together software that tackles the subjects according to the curriculum so you know that there is nothing your child will lack or get misguided when using the platforms. But it is also necessary that you also play your role in ensuring that the revision platform you select for your child is the best and will offer value in the end.

Think about the brains behind the revision – The last thing you want is to choose an online revision tool that has not been structured by qualified teachers. The only way you will be able to help your child pass exams and perform better in schoolwork is by choosing software whose educational content is put together by qualified and experienced teachers. With this assurance you can be sure that your child will be guided in the right direction and actually benefit from the online revision.

Check the revision approach – There will be absolutely no difference is the online platform simply prints the text book, your child already has and promises to deliver. You therefore should go deep into finding out what the service providers have done to simplify the learning experience for your child. To make revision easier for learners, a good platform will make use of animated learning videos, revision videos and even interactive quizzes that are revision based. Such approaches make learning interesting for the child and will help them learn fast and effectively even on their own. Find out what tools have been applied and how helpful they are likely to be for your child before settling for the revision software.

Choose suitable revision time – If you have young children then you need to be the one to make decisions as to when they can revise. Older children can easily schedule their revision times, but for the younger ones, you need to make decisions such as whether it is appropriate for them to take devices to school or whether it would be better for them to revise when they get home. When scheduling the online revision sessions, ensure that it is during a time when your child is alert and interested. You also want to create a good environment for the revision and offer any necessary help towards the same.

Online revision comes with so many benefits for you as a parent and for the child getting educational help. You only need to make sure you select the best platform to get the best results for your child.

Article Source: http://EzineArticles.com/9520682

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